The "Yuppies" of the '00s

Bobos on the march

Like 1980s yuppies, the bobos are über-consumers. But unlike those suspender-clad cousins, bobos consider themselves socially conscious. Extravagant spending must be justified by at least a veneer of virtuousness.


I have finally found a definition for myself. Although, I've never been that upwardly mobile (the first bo in Bobo).

Comments

allaboutgeorge said…
[...] The new look has acquired a name: Bobo style. "You know, bohemian bourgeois," explained Kathryn Neal, 28, a freelance writer in New York, who is partial to billowing Alexander McQueen pirate shirts worn with beat-up jeans. "Bobo" is borrowed from the title of a five-year-old work of pop sociology, "Bobos in Paradise" by David Brooks, now an Op-Ed columnist for The New York Times. He used the term to describe a breed of well-heeled consumers who bashed materialism while embracing all manner of luxury. [...]"Mary Kate, Fashion Star"
7:23 PM, March 06, 2005
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