In addition to buying more from smaller growers, Whole Foods plans to:
-- Give $10 million a year in low-interest loans to help small, local farmers and producers of grass-fed and humanely raised meat, poultry and dairy animals.
-- Raise its standards of humane care for the animals who supply meat, eggs and dairy to the stores. Whole Foods has hired an "animal compassionate field buyer" to work with producers to ensure that they meet the standards.
-- Set up Sunday farmers' markets in the parking lots of some Whole Foods stores, including about 10 in Northern California.
the article: Whole Foods, taking flak, thinks local